CONSUMER BEHAVIOR:
While managing the load of her family responsibilities, 'she' desires to do something different for self. Getting tired due to her daily work is not an option and she has to be on top of her game. Hence, she focuses a lot on her daily diet, making sure she is eating healthy. She believes that her daily diet is enough to keep her going.
What she doesn't know that, as per doctors, only 70% of nutrition is fulfilled by her daily diet?
Despite experiencing signs of weakness and fatigue she does not take multivitamins as she hasn’t made the connection that these signs can be corrected with the completion of nutrition.
Consumers have no clue that they are dropping the ball because of some insufficiency.
Consumers have no clue that they are dropping the ball because of some insufficiency.
Hence the need to educate them to make the connection between their everyday weakness and multivitamins.
THE RESOLVE:
Only when you add Supradyn to your daily meals,
you will have the complete strength (energy + immunity) to stay on top of your game.
70% diet + 30% Supradyn = 100% Strength (Energy + Immunity)
The Film:
Cohort based digital shorties:
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